The 1-Week Pardot Course (Marketing Cloud Account Engagement)
Learn Pardot (now Marketing Cloud Account Engagement) best practices for businesses and create an automated nurture campaign in 7 days.
And Pardot Training Topics
Course Overview
FREE PREVIEWBefore You Get Started
Day 1 Overview
Introduction to Pardot
How Pardot and Sales Cloud Work Together
Prospect Record Overview
Pardot Lightning vs. Pardot Classic
User Management
Build: Add New Users to Pardot
Build: Add Custom Fields to Pardot
Build: Import Prospects to Pardot
Day 2 Overview
Salesforce Campaign Records
Salesforce Campaign Statuses
Naming Conventions
Pardot Campaigns vs. Salesforce Campaigns
Build: Create New Nurture Campaign
Build: Associate Campaigns with Opportunities
Day 3 Overview
FREE PREVIEWWhy Segment Your Database
FREE PREVIEWHow to Use Lists in Pardot
FREE PREVIEWStatic vs. Dynamic Lists
FREE PREVIEWPardot Scoring and Grading
FREE PREVIEWBuild: Mailable Prospects List (Dynamic)
FREE PREVIEWBuild: Competitor Suppression List (Dynamic)
FREE PREVIEWBuild: CRM Visible and Internal Test Email Lists (Static)
FREE PREVIEWBuild: Set Up Pardot Scoring
FREE PREVIEWBuild: Set Up Pardot Grading
FREE PREVIEWDay 4 Overview
List Emails vs. Email Templates
Email Builder: Old vs. New
Pardot Engagement Studio
Build: Branded Email Template (Classic Builder)
Build: List Email Newsletter (New Builder)
Build: A/B Test for List Email (Classic Builder)
Build: Nurture Drip Campaign in Engagement Studio
FREE PREVIEWDay 5 Overview
Why Collect Data With Pardot Forms
Pardot Forms and Form Handlers
Why Use Pardot Landing Pages
Landing Page Builder: Old vs. New
Build: Pardot Lead Form
Build: Design Branded Form Layout
Build: Pardot Form Handler
Build: Branded Landing Page and Layout (Classic Builder)
Build: Branded Landing Page (New Builder)
Build: Set Up Multivariate Testing
This course is very well made! Perfectly paced with expert tips that you wouldn't find on Trailhead. The walkthroughs made so much easier to see how to design different campaigns instead of reading theory on it. This course made the perfect founda...
Read MoreThis course is very well made! Perfectly paced with expert tips that you wouldn't find on Trailhead. The walkthroughs made so much easier to see how to design different campaigns instead of reading theory on it. This course made the perfect foundation for me to pass my certification. I would recommend this to anyone just starting off with Pardot or anyone looking to improve their skills!
Read LessBrian has been helping with our Salesforce / Pardot for our company for the past few months, this course has been a critical part of our training. Great lessons lay ahead!
Brian has been helping with our Salesforce / Pardot for our company for the past few months, this course has been a critical part of our training. Great lessons lay ahead!
Read LessPurchase this Pardot training course for yourself or for your team! If you just bought Pardot and would like us to do the technical implementation, or if you want us to audit your org to make sure it was set up correctly - you can purchase our implementation package which includes 1 user for this course.
Individual Price
Team (3 Users)
Implementation Package
Businesses and marketers who are looking to immediately automate their marketing and want a Pardot training resource.
This Pardot training course is NOT for students studying for their certifications - while this wouldn't hurt, this course was not designed to help you pass your exams.
Pardot. Unfortunately, there's no way to get a dev org to practice on unless you're an official Salesforce Partner, so this course will mainly benefit businesses who have already purchased Pardot.
The technical implementation of Pardot is NOT included (unless you're purchasing the implementation package). This course assumes you already have Pardot and Sales Cloud connected, your DNS and JavaScript tracking codes set up, and your page layouts configured.
This course is not an ultimate guide to Pardot - it's designed to teach you the most important information you need to know and how to build assets in your org so you can get up and running fast.
Students will be able to reach out to us by email if they run into issues with the course. You can also check out our free resources on the Rotive YouTube channel!
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