Here's What You'll Get

Once you purchase, you'll get instant access to all video lessons and email support. And after this course, you'll be able to...

  • Learn Lightning Fast

    Learn the basics without being overwhelmed with a mountain of information. We designed this Pardot training course so you learn only the most important information you need to know to start creating fully-automated campaigns immediately.

  • Build With Confidence

    Build ready-to-use marketing assets with confidence - even if you struggle with using technology. We provide step-by-step instructions and best practices for building key Pardot (MCAE) assets like emails, landing pages, and forms.

  • Train Your Team

    Train employees on Pardot (MCAE) without spending valuable time providing hands-on instruction or creating an onboarding program from scratch. This course is your resource for new hires or anyone in your company working in Pardot.

  • Get Expert Tips & Advice

    Apply best practices to your own business. You'll get our expert tips and tricks, plus examples of use-cases we've learned over the years from working with our many clients.

  • Automate Your Campaigns

    Save time by automating your campaigns. We'll show you how to build the assets and put them all together to create an automated lead nurture campaign.

  • Find Actionable Insights

    Transform your business with data. We'll walk you through Pardot reports so you understand where you can improve your processes. We'll also build a campaign ROI report together!

The Course Curriculum

And Pardot (Marketing Cloud Account Engagement) Training Topics

    1. Course Overview

    2. Before You Get Started

    1. Day 1 Overview

    2. Introduction to Pardot

    3. How Pardot and Sales Cloud Work Together

    4. Prospect Record Overview

    5. Pardot Lightning vs. Pardot Classic

    6. User Management

    7. Build: Add New Users to Pardot

    8. Build: Add Custom Fields to Pardot

    9. Build: Import Prospects to Pardot

    1. Day 2 Overview

    2. Salesforce Campaign Records

    3. Salesforce Campaign Statuses

    4. Naming Conventions

    5. Pardot Campaigns vs. Salesforce Campaigns

    6. Build: Create New Nurture Campaign

    7. Build: Associate Campaigns with Opportunities

    1. Day 3 Overview

    2. Why Segment Your Database

    3. How to Use Lists in Pardot

    4. Static vs. Dynamic Lists

    5. Pardot Scoring and Grading

    6. Build: Mailable Prospects List (Dynamic)

    7. Build: Competitor Suppression List (Dynamic)

    8. Build: CRM Visible and Internal Test Email Lists (Static)

    9. Build: Set Up Pardot Scoring

    10. Build: Set Up Pardot Grading

    1. Day 4 Overview

    2. List Emails vs. Email Templates

    3. Email Builder: Old vs. New

    4. Pardot Engagement Studio

    5. Build: Branded Email Template (Classic Builder)

    6. Build: List Email Newsletter (New Builder)

    7. Build: A/B Test for List Email (Classic Builder)

    8. Build: Nurture Drip Campaign in Engagement Studio

      FREE PREVIEW

    1. Day 5 Overview

    2. Why Collect Data With Pardot Forms

    3. Pardot Forms and Form Handlers

    4. Why Use Pardot Landing Pages

    5. Landing Page Builder: Old vs. New

    6. Build: Pardot Lead Form

    7. Build: Design Branded Form Layout

    8. Build: Pardot Form Handler

    9. Build: Branded Landing Page and Layout (Classic Builder)

    10. Build: Branded Landing Page (New Builder)

    11. Build: Set Up Multivariate Testing

About this course

  • $299.00
  • Salesforce Certified Instructor
  • Step-by-Step Tutorials

Pricing Options

Purchase this Pardot (now Marketing Cloud Account Engagement) training course for yourself or for your team! Small teams needing 3 licenses get a discount of $150 off. When you buy, you'll immediately get one license, with codes for the rest (if applicable) following shortly after.

Want help implementing Pardot too?

Get the implementation + training bundle!

  • DIY Pardot Implementation and Training Course Bundle

    DIY Pardot Implementation + The Pardot for Beginners Course Bundle! You'll learn how to correctly set up Pardot, connect it to Salesforce, and build automated marketing campaigns.

    $699.00

    Add To Cart

Reviews

Ty Reagan

5 star rating

“I have spent a lot of time on Salesforce Trailhead and numerous hours googling questions about Pardot and Salesforce. At the time I was new to Salesforce and my new job needed me to get up to speed as quickly as possible. Pardot is a big part of o...”

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“I have spent a lot of time on Salesforce Trailhead and numerous hours googling questions about Pardot and Salesforce. At the time I was new to Salesforce and my new job needed me to get up to speed as quickly as possible. Pardot is a big part of our B2B workflow. Rotive kept coming up in my searches and all of Brians's videos were easy to follow and straight to the point. So I decided to purchase Rotive's Pardot course, which was the best decision I could have made. Rotive's Pardot Course gave me working knowledge of the system. Within a week I was writing email templates, setting up automation, building landing pages, and learning best practices for creating lists of prospects and sending them to campaigns. Out of many weeks of googling questions and doing trailhead modules, this course is by far the best out there. If you need a course to help you learn Pardot as quickly as possible then this is definitely the course you want to purchase. It will pay for itself in just a couple of weeks. Brian is easy to understand and gets straight to the point keeping his videos short but efficient. Don't hesitate to start this course.”

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Ashley Bannon

5 star rating

“This course is very well made! Perfectly paced with expert tips that you wouldn't find on Trailhead. The walkthroughs made so much easier to see how to design different campaigns instead of reading theory on it. This course made the perfect founda...”

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“This course is very well made! Perfectly paced with expert tips that you wouldn't find on Trailhead. The walkthroughs made so much easier to see how to design different campaigns instead of reading theory on it. This course made the perfect foundation for me to pass my certification. I would recommend this to anyone just starting off with Pardot or anyone looking to improve their skills!”

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Connery Schiebel

5 star rating

“Brian has been helping with our Salesforce / Pardot for our company for the past few months, this course has been a critical part of our training. Great lessons lay ahead! ”

“Brian has been helping with our Salesforce / Pardot for our company for the past few months, this course has been a critical part of our training. Great lessons lay ahead! ”

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100% Money-Back Guarantee

If the course doesn't work for you, you have 30 days to request your money back with no questions asked. Although all our students have loved the course so far, we want to make sure you get value for your money and find our product helpful.
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100% Money-Back Guarantee

Meet Your Instructor

Brian Hays expertly teaches Sales Cloud and Pardot (now Marketing Cloud Account Engagement) to individuals and businesses of all sizes and industries. Since launching Rotive in 2020, he has helped hundreds of businesses automate their processes using Salesforce. He is 7x Salesforce Certified, a Trailhead Ranger, and a tech enthusiast who loves talking about automation and business strategy.

Brian Hays

Salesforce Consultant & Instructor

FAQ

  • Who is this course for?

    Businesses and marketers who are looking to immediately automate their marketing and want a Pardot (Marketing Cloud Account Engagement) training resource.

  • Who is this course NOT for?

    This Pardot (Marketing Cloud Account Engagement) training course is NOT for students studying for their certifications - while this wouldn't hurt, this course was not designed to help you pass your exams.

  • Do I need anything for this course?

    You'll need Pardot (Marketing Cloud Account Engagement). Unfortunately, there's no way to get a developer org to practice on unless you're an official Salesforce Partner, so this course will mainly benefit businesses who have already purchased Pardot.

  • What is NOT included in this course?

    The technical implementation of Pardot is NOT included. This course assumes you already have Pardot (Marketing Cloud Account Engagement) and Sales Cloud connected, your DNS and JavaScript tracking codes set up, and your page layouts configured.

  • How long will I have access to the course?

    Each course comes with 12 months of access to all course information and materials.

  • What if I need additional help?

    Students will be able to reach out to us by email if they run into issues with the course. You can also check out our free resources on the Rotive YouTube channel!

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