The 1-Week Pardot Course

Learn Pardot best practices for businesses and create an automated nurture campaign in 7 days.

Try The Course for Free

Want to sample some of the content before committing to the whole thing? We've made Welcome to The Course and Day 3 available for free - no credit card required.

Ready to automate your marketing?

The Pardot course for building automated marketing campaigns and training employees.

Learn

Learn the basics without being overwhelmed with a mountain of information. We designed this Pardot training course so you learn only the most important information you need to know to start creating fully-automated campaigns immediately.
Build

Build ready-to-use marketing assets with confidence. We provide step-by-step instructions and best practices for building key Pardot assets. By the end of this course, you'll have a lead nurture campaign ready to launch.
Train

Train employees on Pardot without spending valuable time providing hands-on instruction or creating an onboarding program from scratch. This course is your resource for new hires or anyone in your company working in Pardot.

The Course Curriculum

And Pardot Training Topics

1. Course Overview
  FREE PREVIEW
2. Before You Get Started
1. Day 1 Overview
2. Introduction to Pardot
3. How Pardot and Sales Cloud Work Together
4. Prospect Record Overview
5. Pardot Lightning vs. Pardot Classic
6. User Management
7. Build: Add New Users to Pardot
8. Build: Add Custom Fields to Pardot
9. Build: Import Prospects to Pardot
1. Day 2 Overview
2. Salesforce Campaign Records
3. Salesforce Campaign Statuses
4. Naming Conventions
5. Pardot Campaigns vs. Salesforce Campaigns
6. Build: Create New Nurture Campaign
7. Build: Associate Opportunities with Campaigns
1. Day 4 Overview
2. List Emails vs. Email Templates
3. Email Builder: Old vs. New
4. Pardot Engagement Studio
5. Build: Branded Email Template (Classic Builder)
6. Build: List Email Newsletter (New Builder)
7. Build: A/B Test for List Email (Classic Builder)
8. Build: Nurture Drip Campaign in Engagement Studio
  FREE PREVIEW
1. Day 5 Overview
2. Why Collect Data With Pardot Forms
3. Pardot Forms and Form Handlers
4. Why Use Pardot Landing Pages
5. Landing Page Builder: Old vs. New
6. Build: Pardot Lead Form
7. Build: Design Branded Form Layout
8. Build: Pardot Form Handler
9. Build: Branded Landing Page and Layout (Classic Builder)
10. Build: Branded Landing Page (New Builder)
11. Build: Set Up Multivariate Testing
1. Day 6 Overview
2. Automation Tools in Pardot
3. Automation Rules
4. Engagement Studio, Pt. 2
5. Completion Actions and Page Actions
6. Putting It All Together
7. Build: Design an Automated Lead Nurture Campaign
8. Build: Create the Automated Lead Nurture Campaign
9. Build: Refine the Automation with Segmentation
1. Day 7 Overview
2. Two Principles to Keep in Mind
3. Pardot Reporting vs. Salesforce Reporting
4. Pardot List Email and Landing Page Reports
5. Pardot Engagement Studio Reporting
6. How to Audit a Prospect's Journey
7. Build: Salesforce Campaign ROI Report
1. One More Thing Before You Go
2. What's Next
3. Check Out These Other Resources

About this course

$250.00
6.5 hours of video content
Pardot Certified Instructor

Reviews

Excellent Crash Course Helped Me Pass My Certification

Ashley Bannon

This course is very well made! Perfectly paced with expert tips that you wouldn't find on Trailhead. The walkthroughs made so much easier to see how to design different campaigns instead of reading theory on it. This course made the perfect foundation for me to pass my certification. I would recommend this to anyone just starting off with Pardot or anyone looking to improve their skills!

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Brian is a master!

Connery Schiebel

Brian has been helping with our Salesforce / Pardot for our company for the past few months, this course has been a critical part of our training. Great lessons lay ahead!

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Pricing Options

Purchase this Pardot training course for yourself or for your team! If you just bought Pardot and would like us to do the technical implementation, or if you want us to audit your org to make sure it was set up correctly - you can purchase our implementation package which includes 1 user for this course.

$250.00

Individual Price

Purchase now
$500.00

Team (3 Users)

Purchase now
$4,500.00

Implementation Package

Purchase now

Try the Course for Free

Welcome to The Course and Day 3: Making Lists and Segmentation are available to you for free! Sign up to see the videos - no credit card required.

Meet Your Instructor

Brian Hays

Principal Consultant

Rotive Founder | 7x Salesforce Certified | Trailhead Ranger | Tech & Automation Enthusiast

FAQ

WHO IS THIS COURSE FOR?

Businesses and marketers who are looking to immediately automate their marketing and want a Pardot training resource.
WHO IS THIS COURSE NOT FOR?

This Pardot training course is NOT for students studying for their certifications - while this wouldn't hurt, this course was not designed to help you pass your exams.
WHAT DO I NEED TO TAKE THIS COURSE?

Pardot. Unfortunately, there's no way to get a dev org to practice on unless you're an official Salesforce Partner, so this course will mainly benefit businesses who have already purchased Pardot.
WHAT IS NOT INCLUDED IN THIS COURSE?

The technical implementation of Pardot is NOT included (unless you're purchasing the implementation package). This course assumes you already have Pardot and Sales Cloud connected, your DNS and JavaScript tracking codes set up, and your page layouts configured.
HOW COMPREHENSIVE IS THIS COURSE?

This course is not an ultimate guide to Pardot - it's designed to teach you the most important information you need to know and how to build assets in your org so you can get up and running fast.
WHAT IF I NEED ADDITIONAL HELP?

You can purchase consulting hours with us or check out our free resources on our YouTube page!

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