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Ready to automate your marketing?


The Pardot course for building automated marketing campaigns and training employees.

  • Learn

    Learn the basics without being overwhelmed with a mountain of information. We designed this Pardot training course so you learn only the most important information you need to know to start creating fully-automated campaigns immediately.

  • Build

    Build ready-to-use marketing assets with confidence. We provide step-by-step instructions and best practices for building key Pardot assets. By the end of this course, you'll have a lead nurture campaign ready to launch.

  • Train

    Train employees on Pardot without spending valuable time providing hands-on instruction or creating an onboarding program from scratch. This course is your resource for new hires or anyone in your company working in Pardot.

The Course Curriculum

And Pardot Training Topics

    1. Course Overview

      FREE PREVIEW

    2. Before You Get Started

    1. Day 1 Overview

    2. Introduction to Pardot

    3. How Pardot and Sales Cloud Work Together

    4. Prospect Record Overview

    5. Pardot Lightning vs. Pardot Classic

    6. User Management

    7. Build: Add New Users to Pardot

    8. Build: Add Custom Fields to Pardot

    9. Build: Import Prospects to Pardot

    1. Day 2 Overview

    2. Salesforce Campaign Records

    3. Salesforce Campaign Statuses

    4. Naming Conventions

    5. Pardot Campaigns vs. Salesforce Campaigns

    6. Build: Create New Nurture Campaign

    7. Build: Associate Campaigns with Opportunities

    1. Day 3 Overview

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    2. Why Segment Your Database

      FREE PREVIEW

    3. How to Use Lists in Pardot

      FREE PREVIEW

    4. Static vs. Dynamic Lists

      FREE PREVIEW

    5. Pardot Scoring and Grading

      FREE PREVIEW

    6. Build: Mailable Prospects List (Dynamic)

      FREE PREVIEW

    7. Build: Competitor Suppression List (Dynamic)

      FREE PREVIEW

    8. Build: CRM Visible and Internal Test Email Lists (Static)

      FREE PREVIEW

    9. Build: Set Up Pardot Scoring

      FREE PREVIEW

    10. Build: Set Up Pardot Grading

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    1. Day 4 Overview

    2. List Emails vs. Email Templates

    3. Email Builder: Old vs. New

    4. Pardot Engagement Studio

    5. Build: Branded Email Template (Classic Builder)

    6. Build: List Email Newsletter (New Builder)

    7. Build: A/B Test for List Email (Classic Builder)

    8. Build: Nurture Drip Campaign in Engagement Studio

      FREE PREVIEW

    1. Day 5 Overview

    2. Why Collect Data With Pardot Forms

    3. Pardot Forms and Form Handlers

    4. Why Use Pardot Landing Pages

    5. Landing Page Builder: Old vs. New

    6. Build: Pardot Lead Form

    7. Build: Design Branded Form Layout

    8. Build: Pardot Form Handler

    9. Build: Branded Landing Page and Layout (Classic Builder)

    10. Build: Branded Landing Page (New Builder)

    11. Build: Set Up Multivariate Testing

About this course

  • $295.00
  • 6.5 hours of video content
  • Pardot Certified Instructor

Reviews

5 star rating

Excellent Crash Course Helped Me Pass My Certification

Ashley Bannon

This course is very well made! Perfectly paced with expert tips that you wouldn't find on Trailhead. The walkthroughs made so much easier to see how to design different campaigns instead of reading theory on it. This course made the perfect founda...

Read More

This course is very well made! Perfectly paced with expert tips that you wouldn't find on Trailhead. The walkthroughs made so much easier to see how to design different campaigns instead of reading theory on it. This course made the perfect foundation for me to pass my certification. I would recommend this to anyone just starting off with Pardot or anyone looking to improve their skills!

Read Less
5 star rating

Brian is a master!

Connery Schiebel

Brian has been helping with our Salesforce / Pardot for our company for the past few months, this course has been a critical part of our training. Great lessons lay ahead!

Brian has been helping with our Salesforce / Pardot for our company for the past few months, this course has been a critical part of our training. Great lessons lay ahead!

Read Less

Pricing Options

Purchase this Pardot training course for yourself or for your team! If you just bought Pardot and would like us to do the technical implementation, or if you want us to audit your org to make sure it was set up correctly - you can purchase our implementation package which includes 1 user for this course.

Try the Course for Free

Welcome to The Course and Day 3: Making Lists and Segmentation are available to you for free! Sign up to see the videos - no credit card required.
Sign Up For Free Preview

Meet Your Instructor

Brian Hays

Principal Consultant

Rotive Founder | 7x Salesforce Certified | Trailhead Ranger | Tech & Automation Enthusiast

FAQ

  • WHO IS THIS COURSE FOR?

    Businesses and marketers who are looking to immediately automate their marketing and want a Pardot training resource.

  • WHO IS THIS COURSE NOT FOR?

    This Pardot training course is NOT for students studying for their certifications - while this wouldn't hurt, this course was not designed to help you pass your exams.

  • WHAT DO I NEED TO TAKE THIS COURSE?

    Pardot. Unfortunately, there's no way to get a dev org to practice on unless you're an official Salesforce Partner, so this course will mainly benefit businesses who have already purchased Pardot.

  • WHAT IS NOT INCLUDED IN THIS COURSE?

    The technical implementation of Pardot is NOT included (unless you're purchasing the implementation package). This course assumes you already have Pardot and Sales Cloud connected, your DNS and JavaScript tracking codes set up, and your page layouts configured.

  • HOW COMPREHENSIVE IS THIS COURSE?

    This course is not an ultimate guide to Pardot - it's designed to teach you the most important information you need to know and how to build assets in your org so you can get up and running fast.

  • WHAT IF I NEED ADDITIONAL HELP?

    Students will be able to reach out to us by email if they run into issues with the course. You can also check out our free resources on the Rotive YouTube channel!

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