This workshop walks you through how to use Pardot scoring on account records in Salesforce. A Pardot score is an indication of how interested a prospect is in a business. But, it can also be useful to look at the score from an account’s point of view, especially if you’re doing account-based marketing or if a sales team is working on complex sales. We’ll show you how to create two custom fields (total prospect score and average prospect score) and how to build a custom flow to update them as the score changes over time.
Salesforce Consultant & Instructor
This course is perfect for beginner Pardot users. By the end of this course, you'll be confidently creating static and dynamic lists & forms, building branded emails & landing pages, and automating your nurture campaigns!
$299
This DIY Pardot implementation course is great for newer Salesforce users. You'll learn how to correctly set up Pardot, sync it to Salesforce, add the JavaScript tracking code to your website, set up your DNS records, and more!
$449
This course is perfect for beginner Salesforce users. By the end of this course, you will be confidently creating reports and dashboards, using filters and charts, and dipping your toes into formulas and conditional formatting!
$99
